STORYTELLING
Social media can be a incredibly powerful tool to use to tell a story, whether it is about your brand, an important cause, or just to convey some sheep facts. They can break down complex information into more easily understood content. Rather than lengthy texts, striking visuals with more focused messaging can be a more effective way to capture interest, while also boosting both visibility and engagement.
These infographics were created for the Campaign for Wool Canada’s Facebook and Instagram pages. Each post included carefully researched facts about wool and the wool industry, educating the audience and sparking curiosity about the subject.
FACT FRIDAY
Themed series, such as Fact Friday, captured the interest of audiences who may not have otherwise engaged with the broader subject matter of wool. This campaign helped increase reach and were widely shared, elevating the topic of wool across digital platforms.
WOOLLY WONDERS
Woolly Wonders was a fun series that showcased wool’s significance in pivotal moments of pop culture. Like the Fact Friday series, it also captured the interest of an audience who may not be drawn to the broader topic of wool.
MAKE THE LABEL COUNT
The Make the Label Count post was released as part of a larger campaign that addressed proposed changes to the European Union's classification of wool and other natural fibres. It was designed to generate interest in the campaign and encourage people to sign a petition that challenged the new classifications. The post highlighted the key points in a more social media-friendly format and direct the audience to the actionable item of signing the petition.
THE 100 MILE JACKET MAP
This post tells the story of the film, The 100 Mile Jacket, a jacket created from materials sourced entirely within a 100-mile radius of Toronto. It shows the journey of the jacket’s creation, which help to spark a renewed interest in the film upon its re-release.