HI, IT'S ALISSA!
I combine creativity, analytical insight, and business acumen to build innovative marketing and communications strategies that resonate with audiences. My focus is on creating impactful and memorable brand identities that stand out through compelling storytelling and high-impact visuals. I believe in having a deep understanding of the audience and meeting them where they are.
Web and Content Development
Social Media Marketing (Facebook, Instagram, TikTok, X/Twitter, YouTube, LinkedIn)
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Social Media Content Creation
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Paid Social Media Advertising (Facebook Ads, Instagram Ads)
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Search Engine Optimization (SEO)
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Digital Marketing and Advertising
Marketing Strategy
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Digital Marketing Strategy (including Social Media Strategy)
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Communication Strategy
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Google Analytics and Digital Engagement
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STRATEGIC PLANNING AND ANALYTICS
WHAT I DO
CORE VALUES
Creativity
Leveraging my creative mindset to apply unconventional approaches and innovative solutions.
Practicality
Balancing data-driven insights with innovation, making sure that even the most innovative ideas achieve measurable results.
Relevance
Knowing what resonates with the audience and showing up with the right message, in the right place, and at the right time.
Empathy
Having a deep understanding of the audience and their needs, as well as what matters most to them.
AUTHENTICITy
Building trust with the audience through sincere and genuine communication that reflects shared values.
Differentiation
Capturing attention in an increasingly crowded environment with compelling messaging and eye-catching visuals that stand out.
adaptability
Constantly evolving by staying proactive and anticipating change, recognizing emerging trends and finding new ways to connect.
Impact
Creating positive change and improving lives through dedicated work and purposeful action.
Content I was involved in creating during my time as Program & Communications Coordinator with the Campaign for Wool Canada and as Communications Manager with Plan Institute is owned by each respective organization and reproduced with permission.